IB Project

Company Analysis

Johnson baby oil company

Rasmussen College

Annette L. French

May 29, 2016

Company Overview

Johnson & Johnson was incorporated in 1887 in New Jersey.

It operates a group of companies that are engaged in research and development.

The Company conducts it’s operations in the healthcare field and manufactures and sell it’s broad range of products globally.

The main concern of the Company has been to provide category of products that meets consumer’s health and wellbeing needs.

The firm embraces decentralized management principle in it’s organization.

Thus, the executive committee is the chief management group that oversees strategic operations as well as allocation of the company resources.


The company overview covers the commencement of operations, mode of operations, product categories and the management composition.


Johnson’s Baby Oil – Features

Johnson baby oil is in the field of baby care and skin care.

The product is manufactured from the mineral oil products.

Its main ingredient is mineral oil and perfume.

This product assists in moisturizing delicate skin as well as protecting the skin from dryness.

It forms a silky barriers on the skin hampering loss of moisture.

The product enhances glowing and softness of the skin.

It enhances parent and baby bonding.

The product passes dermatological test and it is allergy free.

Once applied, it soothes and relieve dry and rough patches.

It is in the field of baby care and skin oil which is manufactured from mineral oil products. It usually forms a silky barriers on the skin hampering loss of moisture. It usually enhances the bonding between the parent and the baby. It usually soothes and removes the rough patches


Benefits of Johnson’s Baby Oil

The products contains myriad of benefits discussed as below.

It’s ingredients is 98% mineral oil, 2% fragrance.

If the customer is sensitive to the fragrance, he is free to choose the category that contains 100% mineral oil.

The product does not clog pores because its non-comedogenic.

It is non-reactive. This means that if the skin contains any other product, Johnson baby oil won’t react.

It contains large molecules which creates a barrier on the skin maintaining the smoothness.

The product does not penetrate the skin.

It’s emollient feature leaves the skin soft (Rawlings & Lombard, 2012).

Benefits of the products in a summarized form; composition of ingredients, flexibility, reaction and on the skin features.


Limitations of Johnson’s Baby Oil

One of the major limitation of this product is the high cost associated with it.

The fact that the oil creates a barrier on the skin means that the skin does not breathe normally .

Mineral oil contains a cancer element known as Polycyclic Aromatic hydrocarbon. The element can curtail proper functioning of the skin making it to age prematurely.

The product can cause damage of vital organs of humans if inhaled or drunk (Harper, 2013).

The cons of using the product is featured. Cost is the major limiting factor. Other factors includes skin breathing system, mineral elements and human body response.


Macro-environmental Analysis of China

Johnson and Johnson intends to expand in China

China emerge as the most attractive business locations globally.

It growth capacity is propelling the country as one of the strongest business powers globally, making it ideal for business.

The country is rapidly expanding awareness of environmental protection.

The government of China has developed rules to govern the overall economic activities. This means that businessmen has to abide to the rules.

In the recent past, China’s GDP has reported an upward growth. This is boosting the consumers’ purchasing power.

China is experiencing a constant change of its demographics. According to research, the country has experienced fluctuation of its population in the last decade.

However, China does not have a stable system related to online payment (Peng & Nunes, 2007).

PEST Analysis has been used to analyze environmental factors of China. In this case, PEST focus on location, suitability, environmental factors, government role, the GDP, Demographics and the payment system.




Rawlings, A. V., & Lombard, K. J. (2012). A review on the extensive skin benefits of mineral oil. International journal of cosmetic science, 34(6), 511-518.

Harper, D. L. (2013). J&J Baby Products Company. Surfactants in Solution, 10, 381.

Peng, G. C. A., & Nunes, M. B. (2007, July). Using PEST analysis as a tool for refining and focusing contexts for information systems research. In 6th European conference on research methodology for business and management studies, Lisbon, Portugal (pp. 229-236)

Business Research Methods and Tools

Business Research Methods and Tools

Week 1: Introduction to business research, literature reviews, research questions, and hypotheses

Welcome to Week 1 of BUS642, Business Research Methods and Tools! We’ll start out slowly this week to make sure you understand the importance of research in business and the backbones of research itself. In case you’re wondering why you had to take this class, please understand that research is so vital to business practice that you might not even realize that what you or others in your company are doing is actually “research.” Asking customers to complete customer satisfaction surveys, reading customers’ comments on your company’s Facebook page, keeping track of what new products your competitors are selling, and tracking sales over a given period of time, are all examples of research. Research makes your company stronger because it informs you about what your business is doing well and what it can do better, why you are losing or gaining customers, how to make business processes more efficient, and what you should be doing next – and that’s just for starters. Research in business helps us make the best decisions possible to move our companies forward.

When we talk about “research” in this class, it means original research. You might have previously thought about “research” as what you do when you need to find articles or books as you’re writing a paper. In that case, the research consists of summarizing and processing what you’ve read about what other people found out as they explored a topic. But it’s not just essential to do research for our organizations; it’s important to do good research. Perhaps the data that you collect while you are performing original research is not reliable – you didn’t collect enough data to correlate location and grades, the students you talked to aren’t representative of all students because they’re all maintaining 4.0 GPAs, or the methods you chose simply don’t answer your research questions. If any or all of these things happen, your research results will not be useful, and that means you can’t really make informed decisions using that information. In this class, we will talk about how to do research well, from clearly defining everything that you are studying to choosing appropriate methods to collecting, analyzing, and summarizing your research data.

This week, you will be learning about literature reviews, research questions, and hypotheses. Here are some brief definitions:

A literature review is a thoughtfully constructed summary of what has already been researched and written about a topic. You can learn more about literature reviews by watching the webinar called “APA & Beyond!: Literature Reviews” at https://sites.google.com/site/usdlawebinarseries/webinar-archives/2014-03-20-apa–beyond-literature-reviews.

A research question is what you want to find out in your research. Original research means that you are collecting and analyzing data specifically collected to answer “research questions” that haven’t been previously answered. For example, a research question for Ashford University might be, “Why are some of University’s students not successful in school?”

This would be an important question for employees to answer because we want our students to succeed. We could use many different research methods to answer this question. For example, we could send online surveys to our students and ask them what helps them succeed in school. We could gather several students in a room and talk with them about what we could do better to help them. We could look at students’ course grades and try to correlate them with other factors, such as degree programs, age, geographic location, whether they have jobs and families, and so on. The methods we use to answer our research questions depend on what exactly we want to answer and what data is available to us.

A hypothesis is a statement of the business problem you’re investigating in your research as well as your “best guess” about why the problem is happening. Your guess should be educated; that is, it should be informed by your literature review, research you’ve already performed on the topic, or other sources. For example, “Car accidents are happening at the intersection of Locust Street and 10th Street because the traffic lights are badly timed” states the problem (car accidents) and the guess (bad traffic lights).

Assignment Objectives

Incorporate the implications of time value of money, inflation, disinflation and deflation in analyzing the tradeoff between project costs versus project benefits in the form of revenue, savings or well being.


Your organization has just completed the Initiation Process for implementing an Email System Upgrade. It was identified in a recent meeting with management leaders from the Sales, Consulting and IT departments that the current email system is causing significant amount of business interruptions and must be updated immediately. You have been assigned the role of project manager to develop the project schedule and budget. As project manager, you are responsible for implementing and enforcing the project schedule and its estimates, expected costs, and the techniques and methods that will be chosen to execute and control the project. The project is being initiated with the following initial project scope in mind:

· There are five email systems currently being used across twelve departments and offices. These will be replaced and consolidated into one email system.

· New Email Standards and Protocols will be established and training provided to all departments.

· All 2000 current email users will be converted to the new system, and 500 new users that did not have email before will be added.

· Users will have both LAN and remote access to email.

· Help desk and support infrastructure will be set-up to accommodate the new system.

· Equipment will be salvaged.

User PCs will be upgraded to accommodate the new email system.

Analysis of Print News Story

Ashford 3: ­ Week 2 ­ Assignment      Analysis of Print News Story    An important skill in field of journalism is the ability to analyze news stories to identify the basic journalistic  elements of a story. This week, you will be analyzing a news story that appears in print media. To complete  this assignment, you will choose a news story that focuses on a major, current event. The story must come  from the national/world section of a local newspaper or from a major national newspaper. The news story  must be from the actual print publication and not the online version. You can obtain a copy of a printed  paper at a local grocery story or visit your local library. You will provide a screen shot of the story to submit  along with the assignment.     In the analysis, you must: 

1. Discuss the effectiveness of the headline in capturing the readers’ attention.  2. Evaluate the effectiveness of the lead to the story.  3. Analyze the factual content in the presentation of the 5W’s and H.  4. Discuss the writer’s use of the inverted pyramid.  5. Identify the writing style used by the writer.  6. Evaluate the effectiveness of the conclusion of the news story. 

The assignment must be completed using the ​APA style template​ and must include a title page,  in­text citations, and a full list of references at the end. The assignment should be 2­3 pages in  length (excluding title page and reference page).  You must cite at least one reference from the  textbook and at least one reference from scholarly outside reading material. References for  each of the stories must also be included. The story must be in the source list and must include  a screenshot as an attachment.    Carefully review the ​Grading Rubric​ for the criteria that will be used to evaluate your assignment​. http://vizedhtmlcontent.next.ecollege.com/pub/content/e05f673f-d2cf-480e-99b7-be65b97ab91f/JRN337.W2.APAStyleTemplate.pdfhttp://ashford.waypointoutcomes.com/assessment/9337/preview

The Art of the Interview and Reporting

  Truly, interviewing is not a science; there is no absolute set of rules to follow from start to finish.  What your text and I set out to do is offer you some good advice. Once you gain more hands­on  experience, your preparation process and interviewing techniques can evolve according to your  personal preferences and style. Then, you will begin to master the interview in your own right!  The same goes for reporting a story all around. 

The Big WHY  Consider the nature and point of your feature. Is your assignment for the purpose of an inspiring  community member series, or strictly a profile to shed light on an elected official? This will help  you come up with your news plug, or the newsworthiness of the story. Your audience needs to  know why this story matters to them at this particular time. And you need to know why you are  reporting it! A story without a sense of direction is not a story at all. Context is king! 

More Than One Side to a Story (even Profiles)  In Week 1, the role of a journalist—to seek the truth—was impressed upon us. Do your  homework on the person you will be interviewing for the final paper. Present a comprehensive  profile, including the good and the bad; every relevant angle should be presented. In other words,  remember that you work in news and not in public relations. It’s likely the object of your profile  will only discuss the positive things he or she can hang their hat on. Put this in perspective, so  you do not simply prepare a PR piece. If the elected official you profile was involved in a  pertinent scandal or recently appeared in the headlines, you will lose credibility as a journalist by  not including that in your coverage.    

If you are interested in seeing what I think is a great movie that also features the hard work that  goes into an in­depth interview, I recommend watching ​Frost Nixon ​(2008), directed by Ron  Howard. 

Know Your Medium  Depending on the particular medium of journalism you are reporting in, the interviewing  techniques change. In broadcast news, your tape recorder is replaced by a camera, so you need to  have an idea of video to propose. For the purposes of this class, we are reporting more for print  (let me know in advance if you prefer a broadcast medium such as television or news). A tape  recorder will be a valuable tool. You will not have to worry about jotting down every single  word; it will enable the natural flow of conversation and allow you to observe your subject.  Interviewing in the sequence of your prepared list of questions will also serve as a log later on,  so you will be able to find quotes more readily.  Think about what your profile is about in order to determine the ideal location to meet. If I am  interviewing a fire chief, I would try to set up an interview at the fire station. I will then be able  to share description in the article regarding the subject’s “natural” state (even the little things can  add a lot of value). Description can really bring your story to life, advance your points, and draw  the audience in.  Check out this ​link​ to hear the Associated Press’ take on the informal pitch. This will give you an  idea of what editors are looking for and help improve your news judgment. 

SOMETHING TO PONDER  Have you ever pitched a story? As a journalist, pitching stories will be routine. If this assignment  is your pitch, I am your editor. Please feel free to use me as a resource, and good luck! 

THIS WEEK’S ASSIGNMENT  In the working world, you will have to pitch stories to your editor, so be prepared with the  story’s background, angle, idea, and list of sources (in television, you need to propose the video  images that will help you tell this story too). Actually, you can view this week’s assignment as a  news pitch exercise. What better way to guide your reporting in class and out? Consider the  elements I mention, and review your assigned text in detail as well. A thorough pitch will ensure  you have a newsworthy interview and/or story! You will come to find that if you can’t come up  with a solid pitch, both formal or informal, the news piece will not be successful.  To steer you in the right direction, I offer some tips above to put the interview and this week’s  assignment in perspective. Please consider them as you participate in the discussion forums. You  will be conducting an exercise in the importance of preparing for an interview and the other is  meant to underscore the power you have in choosing the story angle.  

REFERENCES  Resnick, J. (2009.) Associated Press. How to pitch a story. Retrieved 

June 6, 2016, from https://www.youtube.com/watch?v=Vut4gPPzEac   http://www.youtube.com/watch?v=Vut4gPPzEac

Benchmark assignment

In Topic 3, selections for the West Coast Transit marketing team were made and now your job is to present the recommendation to your director. Surprisingly though, a directive is issued informing management that only four people will be able to staff the team, which will of course increase the pressure finalizing the selection.

Consider the vision for a successful West Coast Transit marketing team composed in Topic 3. Narrow down the team selection to four individuals for presentation to the director. Decide which strategies will be most effective for leading the agreed-upon team. Compose a PowerPoint presentation (10-12 slides) with a justification for the team selection and summary of the decision-making process that addresses the following:

1. Who are the four team members, and what was the primary reason each person was selected?

2. What are the primary strengths of the team? What are its potential weaknesses? How positive is the management team about the team’s potential? Justify your answers with evidence from “West Coast Transit Team Member Profiles.”

3. What strategies will be most effective for motivating the team, managing conflict, and ensuring its success? Cite specific motivational theories, conflict-resolution strategies, and leadership strategies in your answer.

4. How difficult was it to come to a decision regarding team selection? Which potential team member was most difficult to come to a consensus about? Why?

5. Justify how the selected team embodies the values of Conscious Capitalism how the tenet of stakeholder orientation played a role in the team selection process.

6. Describe how value is created for each stakeholder, and in what ways will the team positively impact the business as a whole?

You are required to use at least three academic references to support your reasoning for the team selection process.

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

West Coast Transit Company Profile

West Coast Transit began as a small, charter airline in 2005. Its initial vision was providing affordable, on-the-hour flights from California-based airports to its three adjacent states: Arizona, Nevada, and Oregon. West Coast Transit saw the need for affordable and convenient flights out of California was high enough to sustain a business. The company began its success using smaller commuter planes to transport customers to surrounding airports. There was no flight longer than two hours and there was minimal service during the flight. The company’s mission was customer-focused. They wanted to provide an opportunity for companies to fly their employees at an affordable rate and whole families to travel affordably.

West Coast Transit tripled in size after its first year. Growing demand required the addition of flights, employees, and larger airplanes. The founders of the company re-evaluated the vision and future of West Coast Transit. They were determined to maintain an emphasis on convenient, affordable flights and keep their focus on customer needs. This strategy proved successful. The company has established itself as a dominant regional competitor. They have over 10,000 employees and continue to see growth in their future.

Most employees at West Coast Transit rave about the company and appreciate its friendly and employee-centered culture. The company’s leadership cares about its employees and makes every effort to provide them with satisfactory benefits. Most employees are enthusiastic about the impact they make on customers, their salaries and benefits, and the advancement opportunities the company provides. They feel valued and respected. One major complaint a majority of the employees have is the turn-around demand. Employees are given very little time and support to complete a project. There is just too much work to be done. Most employees are successful under pressure, but would appreciate an environment that provides adequate time to complete projects productively.

West Coast Transit Marketing Project

As a manager in the marketing department, you have been handed a last-minute project and need to work with the other managers to develop a team that can complete the project swiftly and flawlessly. Failure is not an option. West Coast Transit’s biggest competitor just released 50 new flight plans at highly competitive fares. This has caused a significant decrease in sales for West Coast Transit. The marketing team has been given the task to develop a marketing strategy to drive up sales. West Coast Transit was planning a release celebration for their new Boeing-747 in six weeks. The CEO demanded a new marketing campaign that will be introduced to the public simultaneously with the new aircraft. This task will require the team to collaborate effectively in a short timeframe. The ultimate goal is to develop a marketing strategy that will keep customers loyal to West Coast Transit.

You and the other managers must develop a team that is prepared to work under demanding conditions. There is a significant time crunch. Employees are already overburdened by their daily tasks. Staffing has not kept pace with the recent growth of the company. Many employees are relatively new and are not yet fully trained in all aspects of their jobs. While leadership is empathetic to the demands placed on employees, the simple fact is that additional staffing is not an option at this time and the work must get done to support the ongoing success of the company. West Coast Transit was hopeful the introduction of the new jet would be significant enough publicity to boost sales, but they were caught off-guard by the competition’s recent move and now the company is much more uncertain.

This project is critical for the future of the company. The company is at risk of laying-off hundreds of employees. With the release celebration for the new jet only six weeks away, employees need to be prepared to put in significant amounts of unpaid overtime to complete the project before the deadline. The project budget is adequate, but could fall short considering the impressive results the company is hoping to achieve. This assignment requires a team that can work together for the good of the company and produce the needed results. West Coast Transit employees are counting on this team to drive up sales and re-establish the company’s market dominance.

West Coast Transit Team Member Profiles


Natalie has been with the company for two years. She is positive and ambitious. She hopes to own her own business someday. People like Natalie and like to engage her in conversation. Natalie always listens politely, but finds her colleague’s somewhat annoying and resents their tendency to gossip.

Although Natalie works well on the team, her preference is to identify ways to have her individual ideas and accomplishments shine through. Some people find her to be overly competitive.

Natalie is a smooth talker and can easily win people over to her point of view. She is great for smoothing over tense situations. She is a real negotiator and is comfortable in any kind of speaking situation. Her written communication skills are very strong as well. When she can get away with it, she prefers written communication since people often monopolize her time in conversations.


Natalie is motivated by challenges and enjoys competitive opportunities where her skills and talents can take center stage. She enjoys doing great work.

Strengths and Weaknesses:

Natalie is an excellent communicator, is charismatic, and is a natural leader. However, she has a bit too much disdain for her colleagues to fully trust them and some sense her negative attitude toward them. Also, her efficiency is sometimes impacted by her colleagues who she allows to monopolize her time in conversation.


Michael has been with the company for five years. Overall, his attitude remains positive, but he can be cynical at times. He attempts to look for the best in people and prefers to give people the benefit of the doubt. He is working on getting his PhD and has plans to eventually work in personal and corporate wellness consulting.

Michael considers himself to be a leader and motivator to the people around him. He has compassion for the emotional needs of people and values their individuality. At times he is overly confident and speaks his mind a little too freely. He enjoys collaborating with his co-workers, and brings out others’ strengths during their collaboration experience.

He prefers to resolve conflict passively through joking, but will often take things personally. Some colleagues describe him as passive-aggressive. Michael enjoys verbally communicating with people. He prefers open and informal conversations and shies away from formal communication. He is not afraid to ask questions until he is sure he understands a project. Michael has strong written communication skills as well.


Michael is motivated by interesting and complex tasks. However, his depressive tendencies can cause him to lose interest in a project and he has been known to abandon projects without finishing them.

Strengths and Weaknesses:

Michael thinks both tactically and strategically. He has the ability to see discrete parts of a project and relate them to the holistic project goal. He can be impulsive and demands instant feedback from those around him. He battles with depression and can appear lethargic. This interferes with his ability to concentrate on the task in front of him. His lack of attention to detail can contribute to oversights during projects or assignments. His weaknesses are damaging to his confidence.


Elizabeth has been with the company for four years. She enjoys the collaborative aspect of the job and has a positive attitude. She can look at the big picture, keeping in mind that change is a great attribute in any company. Her long-term goal is to move up in the company.

Elizabeth is perfectly comfortable in the team environment. She enjoys working with others. Her teammates find her flexible and non-threatening. She has taken on the leadership role on several projects and has demonstrated that she can get the job done.

Elizabeth is flexible and will listen to other’s perspective with an open mind. She will; however, tell you what she is thinking and defend her position when she feels strongly that she is in the right. She is considered to be diplomatic and her goal is to settle on a resolution that makes most sense for the company and clients. She prefers open communication and is eager and willing to hear others thoughts. Her teammates consider her to be a good listener.


Elizabeth is motivated by a culture of trust in her abilities and work ethic. She thrives under a flexible management style that supports growth in her skills. She prefers to be treated as a peer rather than a subordinate.

Strengths and Weaknesses:

Elizabeth’s strengths lie in problem solving. She is constantly researching and compiling information to complete her final product. She considers herself to be detail-oriented and contentious about maintaining quality work while meeting all required deadlines. She may rush to meet deadlines when necessary. Her primary area of weakness is in developing new skills. She is comfortable fostering the skills she already possesses, but is hesitant about branching out into new and unfamiliar territory.


Katelyn is new to the company and has been employed here less than a year; however, she has demonstrated great promise with her knowledge and abilities. She is very driven and seeks promotion. While she feels committed to her employer, she is somewhat impatient and will seek opportunities elsewhere if they do not present themselves at West Coast Transit.

She has very high standards and strives for perfection in all that she does. This impacts her performance in teams because her team members may fail to meet her high expectations, which can be unreasonable at times. This can cause friction on the team. She also has the tendency to try to take over projects due to lack of trust and dislike of inferior work, which can cause her teammates to resent her. She has difficulty accepting blame as well.

When encountering conflict over projects, Katelyn generally perceives herself to be in the right and is often unwilling to yield. However, she greatly dislikes conflicts of a personal nature and tends to avoid colleagues and others who put her in uncomfortable situations. Katelyn prefers written communication and formal speaking situations. She can be uncomfortable with conversations, especially with people she just met.


Katelyn is highly motivated by challenging tasks and by praise and public accolades.

Strength and Weaknesses:

Katelyn enjoys being engaged in challenging tasks and can produce impeccable work under pressure. She is highly detail oriented. While she has the tendency to grumble when assigned tasks she does not favor, she will eventually get over it and commit herself to get the job done. She is relatively flexible and is generally an early adopter when it comes to change. On the other hand, she can take criticism, even tactfully delivered criticism, personally and sets unreasonable standards for her teammates.


Bob has been employed with the company from nearly the beginning. He believes the length of his tenure at the company gives him clout. His attitude is positive, but he prefers to downplay this attitude with comments such as: “I don’t care,” “oh well, things happen,” or “that’s not my problem.” Bob is on the edge of retirement.

Bob is a team player and exhibits this in his eagerness to assist team members when needed. He is quick to volunteer when a task needs to be completed. However, he is sometimes perceived of as surly and he is not always pleasant to work with.

When conflict occurs he tends to over-react, which can escalate conflicts. He prefers a direct communication style. He is sometimes brash. Some might consider his style unprofessional.


Bob is motivated by a simple “job well done” compliment and prefers to not be publically recognized. He is highly motivated in the form of a raise or bonus.

Strengths and Weaknesses:

Bob’s eagerness is both a strength and a weakness. He has been known to take on too many tasks, which lowers the quality of his deliverables. Still, he is perceived of as a person who will come to the team’s assistance in order to get the job done.


William has been employed with the company for over four years. He is positive and has an easy-going disposition. He sympathizes with others easily. He is nearing retirement and is satisfied with his accomplishments.

William considers himself a team player. While he prefers to work independently, he works well with his co-workers. He is willing to jump in and lead on a project when necessary, but is content with others leading if they prefer. His teammates like him and enjoy his company. He is perceived as non-threatening and non-confrontational.

William tends to shut down when conflict occurs, often refusing to give any further input in order to end the conflict as soon as possible, whether he agrees with the resolution or not.

William prefers face-to-face communication. He enjoys participating in conversations with fellow co-workers. He feels that sitting in a cubicle day in and day out can be demoralizing. Engaging with his colleagues enhances his daily tasks.


William struggles to get motivated if he does not see immediate value in a project. When he views a project as relevant, he can be easily motivated by challenging tasks. He is also motivated when shown appreciation for the work he produces.

Strengths and Weaknesses:

William is a veteran in his area of expertise and is confident with his performance. His primary weakness is inefficiency. He is a bit of a perfectionist, which can make it difficult for him to complete projects in a timely manner.

Benchmark – Final Team Selection for West Coast Transit Presentation

1 Unsatisfactory 0.00%2 Less than Satisfactory 74.00%3 Satisfactory 79.00%4 Good 87.00%5 Excellent 100.00%
60.0 %Content
10.0 % Team Member SelectionIdentification of the four team members and explanation for why each individual was selected are absent, inappropriate, or irrelevant.Identification of the four team members and explanation for why each individual was selected are weak or marginal with gaps in presentation.Identification of the four team members and explanation for why each individual was selected are provided, but at a cursory level.Identification of the four team members and explanation for why each individual was selected are clear and integrated.Identification of the four team members and explanation for why each individual was selected are thorough and well integrated.
15.0 %Strengths and Weaknesses AssessmentIdentification of the primary strengths and weaknesses of the team and an assessment of the potential of the team using justification from the profile of each individual are absent, inappropriate, or irrelevant.Identification of the primary strengths and weaknesses of the team and an assessment of the potential of the team using justification from the profile of each individual are vague or incomplete.Identification of the primary strengths and weaknesses of the team and an assessment of the potential of the team using justification from the profile of each individual are provided, but at a cursory level and may contain some inconsistencies.Identification of the primary strengths and weaknesses of the team and an assessment of the potential of the team using justification from the profile of each individual are clear and integrated.Identification of the primary strengths and weaknesses of the team and an assessment of the potential of the team using justification from the profile of each individual are thorough and well integrated.
15.0 %Motivation and Management StrategiesStrategies for effective motivation, conflict management, and overall team success that cite specific motivational theories, conflict-resolution strategies, and leadership strategies are absent, inappropriate, or irrelevant.Strategies for effective motivation, conflict management, and overall team success that cite specific motivational theories, conflict-resolution strategies, and leadership strategies are weak or marginal with gaps in presentation.Strategies for effective motivation, conflict management, and overall team success that cite specific motivational theories, conflict-resolution strategies, and leadership strategies are provided, but at a cursory level and may contain inconsistencies.Strategies for effective motivation, conflict management, and overall team success that cite specific motivational theories, conflict-resolution strategies, and leadership strategies are clear and integrated.Strategies for effective motivation, conflict management, and overall team success that cite specific motivational theories, conflict-resolution strategies, and leadership strategies are thorough and well integrated.
10.0 %Embodiment of Conscious CapitalismJustification for how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process is absent, inappropriate, or irrelevant.Justification for how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process is weak or marginal with gaps in presentation.Justification for how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process is provided, but at a cursory level and may contain inconsistencies.Justification for how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process is clear and integrated.Justification for how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process is thorough and well integrated.
10.0 %Stakeholder ValueDescription of how value is created for each stakeholder and ways the team will positively affect the business as a whole is absent, inappropriate, or irrelevant.Description of how value is created for each stakeholder and ways the team will positively affect the business as a whole is weak or marginal with gaps in presentation.Description of how value is created for each stakeholder and ways the team will positively affect the business as a whole is provided, but at a cursory level and may contain inconsistencies.Description of how value is created for each stakeholder and ways the team will positively affect the business as a whole is clear and integrated.Description of how value is created for each stakeholder and ways the team will positively affect the business as a whole is thorough and well integrated.
40.0 %Presentation
15.0 %Presentation of ContentThe content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.The presentation slides are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other.The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.
10.0 % LayoutThe layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.
5.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.Language is appropriate to the targeted audience for the most part.The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the target audience, and uses figures of speech to communicate clearly.The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.
5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)Slide errors are pervasive enough that they impede communication of meaning.Frequent and repetitive mechanical errors distract the reader.Some mechanical errors or typos are present, but they are not overly distracting to the reader.Slides are largely free of mechanical errors, although a few may be present.Writer is clearly in control of standard, written academic English.
5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)Sources are not documented.Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.Sources are documented, as appropriate to assignment and style, and format is mostly correct.Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
100 % Total Weightage


OLM  580  Important  Events  Analysis  Rubric   (100  points  possible  per  assignment)  

    Poor  (0  points)   Fair  (12  points)   Good  (19  points)   Excellent  (25  

points)   Completeness  of   Daily  Reflection  

Does  not  submit   the  daily   reflection  

Does  not  include   a  reflection  for   one  or  more  of   the  five  days  

Includes  a   reflection  of  one   event  for  each  of   the  five  days  

Includes  a   reflection  of   multiple  events   for  each  of  the   five  days  

Content  of  Daily   Reflection  

Provides  a   minimal   reflection  or  no   reflection  for   each  of  the  five   days  

Provides  a   minimal   reflection  for  one   or  more  of  the   five  days  

Provides  an   adequate   reflection  for   each  of  the  five   days  

Provides  a     developed   reflection  for   each  of  the  five   days    

Summary   Assessment  

Does  not  provide   for  a  graduate-­‐ level  scholarly   analysis;  no   integration   between  theory   and  practice  is   evident;  no   reference  to   literature  

Minimally   provides  for  a   graduate-­‐level   scholarly  analysis;   discussion  is   superficial  in   nature;  no   reference  to   literature  

Adequately   provides  for  a   scholarly  analysis;   discussion  and   presentation   approach  the   graduate-­‐level  in   nature;  minimal   reference  to   scholarly   literature  

Fully  provides  for   a  scholarly   analysis  at  the   expected   graduate-­‐level;   multiple   references  to   scholarly   literature  and   class  discussions;   full  integration   between  theory   and  practice  is   evident  

Scholarly  writing   Does  not  follow   APA  format;   multiple  errors  in   writing,  grammar,   and  style  detract   from  the   presentation  

Minimally  follows   APA  format;   several  errors  in   writing,  grammar,   and  style  that   detract  from  the   presentation  

Mostly  follows   APA  format;     Some  errors  in   writing,  grammar,   and  style  that   overall  do  not   detract  from  the   presentation  

Fully  and   completely   follows  APA   format;  very  few   errors  in  writing,   grammar,  and   style;  scholarly   writing  is  at  the   expected   graduate-­‐level.  

Instructions for Graded Writing Assignment 3: Short Report


• Lesikar’s Chapter 11, pages 339-359

• Sample Short Report, pages 350-358

• Lesikar, Appendix B, pages 615-620


For this final Graded Writing Assignment, you will compose a Short Report based on one of the

scenarios outlined below. You must choose one of the scenarios listed below; papers submitted

reflecting a scenario other than those listed below (even those listed in your text) will not be

given credit or graded.

Assignment Requirements:

Write your findings as a well-organized Short Report containing the following key elements:

• A title page

• Document headings to separate parts of the report

• At least two sources with brief in-text citations as shown in sample Short Report (pages


• Interpretation of your findings in terms of their likely significance to you and your


Assignment Notes:

• Create all pieces of the short report as one (1) document.

• The Short Report should be 1,200-1,500 words in length. Remember to focus on

content, not just writing to fill a word requirement.

• You will upload your finished document to the appropriate assignment in Business

Communications. Instructions on how to upload are available in the Topic 12

assignment area.


Option 1) The graphic design shop where you work as the account manager is doing well. Just

last year, the owner hired three new designers and a receptionist, bringing the total number of

employees to 14. But with growth comes certain headaches, and one of them is figuring out

how to regulate employees’ Internet use. Currently, employees can download anything they

want from the Internet and view any web site they wish.

The owner’s IT person has alerted him to several problems. One is that the designers are

downloading any and all software that they think sounds “cool” —even software in beta

1 Please note that the sample shown in your book is a Mid-length Report and therefore contains some sections

that you will not need for the Short Report. For instance, you will not need the letter of transmittal or the

executive summary.


versions that still have a lot of kinks. As a result, their computers lock up or malfunction, and

the IT person has to spend hours troubleshooting the problem to get it resolved.

Two, there is concern over what Internet sites employees are viewing, specifically those that

are inappropriate for the workplace. Overall, the IT person is worried about security breaches

resulting from these downloads, inappropriate web site visits, and other Internet activities.

It’s time for a policy to be developed governing Internet-use, and your boss thinks you’re just

the person to help write it. Your assignment is to study the current wisdom on workplace

Internet policies and send your findings to your boss and the IT person as a short report,

including a proposed Internet-use policy that might be implemented.

Option 2) As a Senior Buyer at Darcy’s, a national department store, Sasha Warner manages the

buyers in the eastern U.S. region. You’re currently working under her as a sale co-op student.

She drops by your office to chat one day and brings up a subject she’s been wondering about.

“Do you know anything about Skype?” she asks. You nod, having used this online international

phone service yourself. “I heard it’s totally free and really easy to use,” she continues, “so I’m

thinking about recommending that all my buyers subscribe to it. Then maybe they could talk to

each other and to international designers and merchandisers more easily. Is there any

downside? Maybe security issues?” You’re not sure–but you offer to look into the matter for


Do the necessary research, and, if you haven’t yet done so, try this service yourself and then

write Sasha a report giving her the information she needs to decide whether or not to pursue

this idea further. She may want to share your report with other managers in the company, so

be sure you give it your best effort.

Option 3) You work for the owner of three local coffee and tea shops, one of which opened a

few months ago. The newest one has already developed quite a nice, regular clientele, mostly

those in or near the neighborhood who want an alternative to the big-coffee-chain experience,

but your boss thinks its sales need a bump. She is considering holding an in-store promotion at

the coffee shop – her first ever. Since she knows you’re an Internet whiz, she turns to you for

help. “How do you run one of these events?” she wants to know. “How much do they cost? Are

they worth the effort and expense? What are my options? Do such promotions have lasting

effects? How can I maximize the results?”

You turn to the Internet and find a lot of great stuff about in-store promotions, so much, in fact,

that you decide to present your findings to your boss in writing. Tell her what she needs and

wants to know in a clear, well organized report. Having the information in writing will also be

helpful if she wants to share it with other employees. Be sure she can go to your sources and

read more if she wants to.

Option 4) Many managers today are realizing that there really is something distinctive about

“Gen Y,” or “Millennial,” employees (the children of the “baby boomers”–who were themselves

children of the World War II generation). Find a real client or invent a realistic company to use


as your client. Then review the literature on Gen Y employees and write your client a report in

which you describe the distinctive traits of this segment of the workforce and recommend ways

to recruit, manage, and retain them.

Option 5) Your company does not offer flexible spending accounts (FSAs) for its employees.

Your boss wonders if your company (you pick the name) should. Are FSAs a good idea for

businesses and employees? Prepare a report for your boss in which you analyze the advantages

and disadvantages of FSAs so that she can decide whether to offer FSAs to your employees.

Business Negotiations

The Bargaining Mix

Consider the following scenario and answer the questions (taken from Table 4.2) below.

You are a manager of a large retail outlet and have been employed with the organization for four years. The retail outlet employees approximately one hundred employees and has a number of management roles (Several Assistant Managers, several Managers, two Senior Manager, and a Director). For the last two years, you have been an Assistant Manager and have received what would be considered fair compensation for your role.

Over the last year, you have been asked to take on many of the responsibilities of a Manager, as one of the Senior Managers left the company and your Manager has essentially taken on that role. Your additional duties have caused you some stress and you would like to ask for either a promotion to a management position or, at minimum, additional compensation. You’ve previously expressed your frustrations to your Manager, but have been told that the company simply doesn’t have the ability to make any changes at this time. You have decided to approach your Manager again and ask for a meeting with the management team to discuss your future with the company.

Although you would prefer to take the promotion along with an accompanying pay raise, you are willing to accept a modest pay raise. If neither is agreed to, you have decided to begin looking for work at another organization. A friend of yours has let you know that she would be interested in talking with you about the possibility of taking a management position with her organization. Because of your time with your current company, you would prefer to stay there if possible. As you are a very shrewd negotiator, you have decided to use the Negotiation Planning Guide (Table 4.2) on Page 98 of your text.

Additional information that is useful in answering this question: 1. Your current salary is $44,000 per year. 2. The average salary for a Manager is $54,000 per year and also includes an additional week of Paid Time Off.

Answer the following questions:

What are the issues in the upcoming negotiation?

Based on a review of all the issues, what is the “bargaining mix”? (Which issues do you need to cover? Which issues are connected to the other issues?)

What are your interests?

What is your resistance point – what is your walkaway?

What is your alternative?

Define your targets and asking price – where will you start and what are your goals?

Who are your constituents and what do they want you to do?

Who are the opposing negotiators and what do they want?

What overall strategy do you want to select?

What protocol needs to be followed in conducting the negotiation?

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Using Excel in Financial Analysis

First Post: Where do you see Excel being useful for anyone in the area of business when dealing with accounting, bookkeeping, and financial transactions? In your post, be sure to discuss accountants who are already using a computerized accounting system.

Second Post: Provide a reflection of how you have grown through this course or an area of self-improvement in Excel.

By now, you should have a thorough understanding of the payroll process. This is your opportunity to demonstrate your understanding to your classmates and your instructor. If you have any remaining questions, this is an opportunity to clear up any doubts you have about the payroll process.

Initial Post Requirements

How would you explain the payroll process to a fellow student? Imagine you are helping another student to understand the payroll process. What steps are needed to calculate an employee’s take-home earnings as you understand the process to this point? What deductions must be considered?

Reply Post Requirements

Choose at least one other student’s post and comment on the information provided regarding the payroll process. Was the payroll process thoroughly explained? What components of the payroll process were missing? Were all of the deductions discussed? What deductions were missed?